White Ribbon Boutique is a family business, first launched in May 2014, quickly growing to 3 retail outlets in Cheshire.  The team consists of Mother (Sheila) and 2 daughters (Nicola and Clare)

Nicola has been in retail for over 30 years, with experience in various stores including Harrods and Next to name just a couple.  Nicola is the creative and buying Director for White Ribbon and has overall responsibility for our product selection.

Sheila has been in the rag trade for ... (a lot ) of years and her experience is in fabrics and quality control, Sheila is the mother hen and is the Managing Director for White Ribbon.

Clare's background is in sales and marketing and sales training, with her organisational skills Clare looks after the back office to the organisation and is the Finance and Operations Director.


White Ribbon was launched to bring ladies a luxury fashionable collection of garments as reasonable prices.  We very much pride ourselves on our customer service and aim to bring that high quality service to our on line offering.

We hope you enjoy your browse around our online store and if you should want to contact us you can do so  Here